{"id":63374,"date":"2014-04-24T15:03:47","date_gmt":"2014-04-24T12:03:47","guid":{"rendered":"http:\/\/www.anadoluyakasi.net\/?p=63374"},"modified":"2014-04-25T21:19:48","modified_gmt":"2014-04-25T18:19:48","slug":"aygaddan-reklamcilik-egitimi","status":"publish","type":"post","link":"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/","title":{"rendered":"AYGAD’dan reklamc\u0131l\u0131k e\u011fitimi…"},"content":{"rendered":"

\"\"<\/p>\n

Anadolu Yakas\u0131 Gazeteciler Derne\u011fi (AYGAD), yerel gazete \u00e7al\u0131\u015fanlar\u0131na y\u00f6nelik bir reklam e\u011fitim semineri ger\u00e7ekle\u015ftirdi. Pendik Sanayici ve \u0130\u015f Adamlar\u0131 Derne\u011fi\u2019nin (PES\u0130AD) konferans salonunda ger\u00e7ekle\u015ftirilen e\u011fitim seminerine yakla\u015f\u0131k 30 gazete mensubu kat\u0131ld\u0131.<\/p>\n

Pendik Gazetesi Yaz\u0131 \u0130\u015fleri Sorumlusu Metin Yaz\u0131c\u0131\u2019n\u0131n konu\u015fmac\u0131 oldu\u011fu seminerde, dinleyicilere geri d\u00f6n\u00fc\u015f\u00fc ger\u00e7ekle\u015ftiren reklam nas\u0131l olmal\u0131 (do\u011fru reklam), piyasa bilgisi, m\u00fc\u015fteri ili\u015fkileri, sat\u0131\u015f teknikleri gibi reklam d\u00fcnyas\u0131 ile ilgili temel konularda \u00e7arp\u0131c\u0131 bilgiler aktar\u0131ld\u0131.<\/p>\n

Yaz\u0131c\u0131, konu\u015fmas\u0131nda “Her i\u015fletmenin kira, personel maa\u015flar\u0131, faturalar gibi olmazsa olmaz sabit giderleri mevcut. Ve bu giderler s\u00fcrekli art\u0131\u015f e\u011filimi g\u00f6steriyor. Dolay\u0131s\u0131yla her i\u015fletme i\u00e7in temel esas, sabit giderleri kar\u015f\u0131layacak ve k\u00e2r elde edecek girdilere -yeni m\u00fc\u015fterilere- ula\u015fmakt\u0131r” dedi ve s\u00f6zlerine \u015fu \u015fekilde devam etti:<\/p>\n

\"\"<\/p>\n

“ETK\u0130L\u0130 \u0130LET\u0130\u015e\u0130M ARA\u00c7LARI KULLANILMALI…”<\/strong><\/p>\n

“Problemin \u00e7\u00f6z\u00fcm\u00fc i\u00e7in, masraflar\u0131 k\u0131smaya \u00e7al\u0131\u015fmak yerine girdileri \u2013m\u00fc\u015fteri say\u0131s\u0131n\u0131- art\u0131rman\u0131n yolunu bulmak gerekir. Bu da ancak, \u2018Bizimle ayn\u0131 i\u015fi yapan bir\u00e7ok firma mevcut. M\u00fc\u015fteriler ni\u00e7in firmam\u0131z\u0131 tercih etsinler?\u2019 sorusuna cevap verebilecek kampanyalar \u00fcreterek ve bunu reklam ara\u00e7lar\u0131n\u0131 kullanarak, k\u0131sa zamanda m\u00fc\u015fteri potansiyellerine duyurarak olur. G\u00fcn\u00fcm\u00fczde, esnaf ve i\u015f adamlar\u0131n\u0131 m\u00fc\u015fteri potansiyelleri ile bulu\u015fturulacak en etkili ileti\u015fim ara\u00e7lar\u0131 ise internet siteleri, facebook sayfalar\u0131 ile desteklenmi\u015f yerel gazetelerdir.\u201d<\/p>\n

“E\u011e\u0130T\u0130M PROGRAMLARIMIZ DEVAM EDECEK…”<\/strong><\/p>\n

E\u011fitim program\u0131, seminerden sonra G\u00fclistan Restaurant\u2019ta verilen \u00f6\u011fle yeme\u011fi ile tamamland\u0131. AYGAD Ba\u015fkan\u0131 \u00dcmit Kahyao\u011flu, yapt\u0131\u011f\u0131 de\u011ferlendirmede; \u201cKurulu\u015fumuzdan bu yana dernek olarak \u00f6ncelikle hassasiyet g\u00f6sterdi\u011fimiz konu, meslekta\u015flar\u0131m\u0131z\u0131n bilgi ve birikimini art\u0131racak e\u011fitim programlar\u0131 oldu. Daha \u00f6nce gazetecilik ile ilgili ger\u00e7ekle\u015ftirdi\u011fimiz e\u011fitim program\u0131m\u0131z\u0131, \u2018reklamc\u0131l\u0131k\u2019 konusundaki seminerimizle s\u00fcrd\u00fcrd\u00fck. Bu t\u00fcr etkinliklerimizi devam ettirece\u011fiz” \u015feklinde konu\u015ftu.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Anadolu Yakas\u0131 Gazeteciler Derne\u011fi (AYGAD), yerel gazete \u00e7al\u0131\u015fanlar\u0131na y\u00f6nelik bir reklam e\u011fitim semineri ger\u00e7ekle\u015ftirdi. Pendik Sanayici ve…<\/p>\n","protected":false},"author":2,"featured_media":63378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[325,1],"tags":[1715,2459,24743,6831,6210,24742],"yoast_head":"\nAYGAD'dan reklamc\u0131l\u0131k e\u011fitimi... – Anadolu Yakas\u0131<\/title>\n<meta name=\"description\" content=\"Anadolu Yakas\u0131 Gazeteciler Derne\u011fi (AYGAD), yerel gazete \u00e7al\u0131\u015fanlar\u0131na y\u00f6nelik bir reklam e\u011fitim semineri ger\u00e7ekle\u015ftirdi. Pendik Sanayici ve \u0130\u015f Adamlar\u0131\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AYGAD'dan reklamc\u0131l\u0131k e\u011fitimi... – Anadolu Yakas\u0131\" \/>\n<meta property=\"og:description\" content=\"Anadolu Yakas\u0131 Gazeteciler Derne\u011fi (AYGAD), yerel gazete \u00e7al\u0131\u015fanlar\u0131na y\u00f6nelik bir reklam e\u011fitim semineri ger\u00e7ekle\u015ftirdi. Pendik Sanayici ve \u0130\u015f Adamlar\u0131\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/\" \/>\n<meta property=\"og:site_name\" content=\"Anadolu Yakas\u0131\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AnadoluYakasi.net\/\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-24T12:03:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-04-25T18:19:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.anadoluyakasi.net\/wp-content\/uploads\/2014\/04\/aygad-reklamcilik-egitimi-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"510\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kadir Toprakkaya\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kadir Toprakkaya\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/\"},\"author\":{\"name\":\"Kadir Toprakkaya\",\"@id\":\"https:\/\/www.anadoluyakasi.net\/#\/schema\/person\/eebd5f0aca11e79d7ae353a7353eba75\"},\"headline\":\"AYGAD’dan reklamc\u0131l\u0131k e\u011fitimi…\",\"datePublished\":\"2014-04-24T12:03:47+00:00\",\"dateModified\":\"2014-04-25T18:19:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/\"},\"wordCount\":353,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.anadoluyakasi.net\/#organization\"},\"keywords\":[\"anadolu yakas\u0131 gazeteciler derne\u011fi\",\"AYGAD\",\"Pendik Gazetesi\",\"Pendik Sanayici ve \u0130\u015f Adamlar\u0131 Derne\u011fi\",\"PES\u0130AD\",\"reklamc\u0131l\u0131k e\u011fitimi\"],\"articleSection\":[\"Etkinlikler\",\"G\u00fcndem\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/\",\"url\":\"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/\",\"name\":\"AYGAD'dan reklamc\u0131l\u0131k e\u011fitimi... – Anadolu Yakas\u0131\",\"isPartOf\":{\"@id\":\"https:\/\/www.anadoluyakasi.net\/#website\"},\"datePublished\":\"2014-04-24T12:03:47+00:00\",\"dateModified\":\"2014-04-25T18:19:48+00:00\",\"description\":\"Anadolu Yakas\u0131 Gazeteciler Derne\u011fi (AYGAD), yerel gazete \u00e7al\u0131\u015fanlar\u0131na y\u00f6nelik bir reklam e\u011fitim semineri ger\u00e7ekle\u015ftirdi. Pendik Sanayici ve \u0130\u015f Adamlar\u0131\",\"breadcrumb\":{\"@id\":\"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Ana sayfa\",\"item\":\"https:\/\/www.anadoluyakasi.net\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AYGAD’dan reklamc\u0131l\u0131k e\u011fitimi…\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.anadoluyakasi.net\/#website\",\"url\":\"https:\/\/www.anadoluyakasi.net\/\",\"name\":\"Anadolu Yakas\u0131\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.anadoluyakasi.net\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.anadoluyakasi.net\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.anadoluyakasi.net\/#organization\",\"name\":\"Anadolu Yakas\u0131\",\"url\":\"https:\/\/www.anadoluyakasi.net\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.anadoluyakasi.net\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.anadoluyakasi.net\/wp-content\/uploads\/anadolu-yakasi.jpg\",\"contentUrl\":\"https:\/\/www.anadoluyakasi.net\/wp-content\/uploads\/anadolu-yakasi.jpg\",\"width\":2197,\"height\":673,\"caption\":\"Anadolu Yakas\u0131\"},\"image\":{\"@id\":\"https:\/\/www.anadoluyakasi.net\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AnadoluYakasi.net\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.anadoluyakasi.net\/#\/schema\/person\/eebd5f0aca11e79d7ae353a7353eba75\",\"name\":\"Kadir Toprakkaya\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\/\/www.anadoluyakasi.net\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/abd701fafb48e34d17c319f9f1d12c01?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/abd701fafb48e34d17c319f9f1d12c01?s=96&d=mm&r=g\",\"caption\":\"Kadir Toprakkaya\"},\"url\":\"https:\/\/www.anadoluyakasi.net\/author\/kadir\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AYGAD'dan reklamc\u0131l\u0131k e\u011fitimi... – Anadolu Yakas\u0131","description":"Anadolu Yakas\u0131 Gazeteciler Derne\u011fi (AYGAD), yerel gazete \u00e7al\u0131\u015fanlar\u0131na y\u00f6nelik bir reklam e\u011fitim semineri ger\u00e7ekle\u015ftirdi. Pendik Sanayici ve \u0130\u015f Adamlar\u0131","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/","og_locale":"tr_TR","og_type":"article","og_title":"AYGAD'dan reklamc\u0131l\u0131k e\u011fitimi... – Anadolu Yakas\u0131","og_description":"Anadolu Yakas\u0131 Gazeteciler Derne\u011fi (AYGAD), yerel gazete \u00e7al\u0131\u015fanlar\u0131na y\u00f6nelik bir reklam e\u011fitim semineri ger\u00e7ekle\u015ftirdi. Pendik Sanayici ve \u0130\u015f Adamlar\u0131","og_url":"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/","og_site_name":"Anadolu Yakas\u0131","article_publisher":"https:\/\/www.facebook.com\/AnadoluYakasi.net\/","article_published_time":"2014-04-24T12:03:47+00:00","article_modified_time":"2014-04-25T18:19:48+00:00","og_image":[{"width":510,"height":352,"url":"https:\/\/www.anadoluyakasi.net\/wp-content\/uploads\/2014\/04\/aygad-reklamcilik-egitimi-1.jpg","type":"image\/jpeg"}],"author":"Kadir Toprakkaya","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Kadir Toprakkaya","Tahmini okuma s\u00fcresi":"2 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/#article","isPartOf":{"@id":"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/"},"author":{"name":"Kadir Toprakkaya","@id":"https:\/\/www.anadoluyakasi.net\/#\/schema\/person\/eebd5f0aca11e79d7ae353a7353eba75"},"headline":"AYGAD’dan reklamc\u0131l\u0131k e\u011fitimi…","datePublished":"2014-04-24T12:03:47+00:00","dateModified":"2014-04-25T18:19:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/"},"wordCount":353,"commentCount":0,"publisher":{"@id":"https:\/\/www.anadoluyakasi.net\/#organization"},"keywords":["anadolu yakas\u0131 gazeteciler derne\u011fi","AYGAD","Pendik Gazetesi","Pendik Sanayici ve \u0130\u015f Adamlar\u0131 Derne\u011fi","PES\u0130AD","reklamc\u0131l\u0131k e\u011fitimi"],"articleSection":["Etkinlikler","G\u00fcndem"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/","url":"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/","name":"AYGAD'dan reklamc\u0131l\u0131k e\u011fitimi... – Anadolu Yakas\u0131","isPartOf":{"@id":"https:\/\/www.anadoluyakasi.net\/#website"},"datePublished":"2014-04-24T12:03:47+00:00","dateModified":"2014-04-25T18:19:48+00:00","description":"Anadolu Yakas\u0131 Gazeteciler Derne\u011fi (AYGAD), yerel gazete \u00e7al\u0131\u015fanlar\u0131na y\u00f6nelik bir reklam e\u011fitim semineri ger\u00e7ekle\u015ftirdi. Pendik Sanayici ve \u0130\u015f Adamlar\u0131","breadcrumb":{"@id":"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.anadoluyakasi.net\/aygaddan-reklamcilik-egitimi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Ana sayfa","item":"https:\/\/www.anadoluyakasi.net\/"},{"@type":"ListItem","position":2,"name":"AYGAD’dan reklamc\u0131l\u0131k e\u011fitimi…"}]},{"@type":"WebSite","@id":"https:\/\/www.anadoluyakasi.net\/#website","url":"https:\/\/www.anadoluyakasi.net\/","name":"Anadolu Yakas\u0131","description":"","publisher":{"@id":"https:\/\/www.anadoluyakasi.net\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.anadoluyakasi.net\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/www.anadoluyakasi.net\/#organization","name":"Anadolu Yakas\u0131","url":"https:\/\/www.anadoluyakasi.net\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.anadoluyakasi.net\/#\/schema\/logo\/image\/","url":"https:\/\/www.anadoluyakasi.net\/wp-content\/uploads\/anadolu-yakasi.jpg","contentUrl":"https:\/\/www.anadoluyakasi.net\/wp-content\/uploads\/anadolu-yakasi.jpg","width":2197,"height":673,"caption":"Anadolu Yakas\u0131"},"image":{"@id":"https:\/\/www.anadoluyakasi.net\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AnadoluYakasi.net\/"]},{"@type":"Person","@id":"https:\/\/www.anadoluyakasi.net\/#\/schema\/person\/eebd5f0aca11e79d7ae353a7353eba75","name":"Kadir Toprakkaya","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/www.anadoluyakasi.net\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/abd701fafb48e34d17c319f9f1d12c01?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/abd701fafb48e34d17c319f9f1d12c01?s=96&d=mm&r=g","caption":"Kadir Toprakkaya"},"url":"https:\/\/www.anadoluyakasi.net\/author\/kadir\/"}]}},"_links":{"self":[{"href":"https:\/\/www.anadoluyakasi.net\/wp-json\/wp\/v2\/posts\/63374"}],"collection":[{"href":"https:\/\/www.anadoluyakasi.net\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.anadoluyakasi.net\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.anadoluyakasi.net\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.anadoluyakasi.net\/wp-json\/wp\/v2\/comments?post=63374"}],"version-history":[{"count":0,"href":"https:\/\/www.anadoluyakasi.net\/wp-json\/wp\/v2\/posts\/63374\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.anadoluyakasi.net\/wp-json\/wp\/v2\/media\/63378"}],"wp:attachment":[{"href":"https:\/\/www.anadoluyakasi.net\/wp-json\/wp\/v2\/media?parent=63374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.anadoluyakasi.net\/wp-json\/wp\/v2\/categories?post=63374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.anadoluyakasi.net\/wp-json\/wp\/v2\/tags?post=63374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}<script src="/cdn-cgi/scripts/7d0fa10a/cloudflare-static/rocket-loader.min.js" data-cf-settings="e7dbd6409b2b5de92e367121-|49" defer></script>